01 Oct 2021

Ericsson unveils 'new vision'

Swedish telecoms giant Ericsson has launched what it calls a "new brand vision" which focuses on tackling climate change and digital inclusion during an "era of hyper connectivity".

According to a statement by the company, its new vision has been launched to highlight "the positive impact of limitless connectivity on people, business and the planet".

Alongside the new vision, Ericsson has announced new forecasts for 5G uptakes, with 3.5 billion 5G subscriptions and 60 percent global 5G population coverage projected by 2026.

Last month, Ericsson teamed up with Vodafone for the first deployment of a new energy-efficient 5G radio in London as part of a collaboration to halve network energy performance.

Launching the 'new vision, Ericsson chief executive officer Börje Ekholm said: “For almost 150 years our technology has transformed nearly every sector of society. The networks we build have already connected billions of people and soon they will connect almost anything and everything.

“Our new purpose and vision is anchored in the company’s values of respect, professionalism, perseverance and integrity. We remain steadfast in our efforts to foster a culture of integrity by embedding our values into all ways of working. This important work continues, and we are committed to creating greater accountability, trust and respect with our people, customers and stakeholders, while ensuring sustainable success for the company in the future.”