Ruckus’s Channel Partner Programs now available to partners in EMEA
Written by: Sam Fenwick | Published:

Ruckus Networks, an ARRIS company, has announced its Channel Partner Programs are now available to partners in Europe, the Middle East and Africa and have been simplified to two tiers to better recognise and incentivise top performing partners.

Ruckus Networks was formed earlier this month, when ARRIS completed its acquisition of Ruckus Wireless from Broadcom Limited along with the latter’s ICX Switch product lines.

The simplified programmes allow the company to re-invest in channel and solution provider partners by making it easier to identify high achieving partners. The programs also give distributor and solution provider channel partners the opportunity for increased profitability with access to Ruckus’ wired and wireless products, enhanced sales enablement tools and visibility into customer leads and requirements.

In addition to its current hospitality and multi-dwelling units (MDUs) programmes, Ruckus is also announcing channel programmes focused on smart city, large public venues and education to recognise and reward partners that offer unique capabilities and that have demonstrated repeated success with Ruckus in these segments.

“As a company fully committed to the channel, we understand our success is determined by our partners,” said Ian Whiting, chief commercial officer, Ruckus. “Since day one we’ve never competed with our partners, unlike competitors. With a comprehensive wired/wireless portfolio, partners have an opportunity to increase their profitability by 40 per cent when selling these products together. There’s never been a better time to partner with Ruckus.”

The specialisation programmes provide partners in key vertical markets, including hospitality, multi-dwelling units (MDUs), higher education, smart city and large public venues (LPV) with access to (what Ruckus claims to be) complete solutions that deliver robust networks with seamless connectivity using Ruckus wired and wireless products. Ruckus states that its product portfolio allows partners to go into emerging markets that are typically difficult to enter. The specialisation programmes are available to Ruckus’ global Elite Partners in the Ruckus Partner Program.

“We are simplifying our programs to make it easy to engage with Ruckus, provide access to our diverse portfolio and give partners the opportunity to boost their profitably with rich incentives,” said Raelyn Kritzer, senior director of worldwide partner programs, Ruckus. “Our specialisation programs give partners the opportunity to use our leading-edge technologies and demonstrated success to lead in markets such as Hospitality/MDU, Smart City, LPV, Education and other key verticals.”

“We’ve had great success deploying Ruckus solutions, including deployments such as Angel Stadium, that serves more than 45,000 fans, and the New York Staten Island Ferry, that serves over 75,000 commuters daily,” said Alessandro Feitosa, vice president of solutions engineering, 5bars. “Stadiums, Transportation Hubs and Arenas are often challenging RF environments, with unique application and solution requirements, so it makes sense to highlight integrators such as 5Bars, with the right mix of specialised skills.”

“…The simplified and specialisation programs at Ruckus give us opportunity to sell complete wired and wireless products, making our solutions more valuable to customers,” said Kevin Roper, chief operating officer, Cynergy Technology. “These programs give us more value-added services during our engagement with customers, ultimately helping us make the sale.”

“Ruckus is an innovator in Channel Partner Programs,” said Eric Jotti, director general, Interway. “In addition to giving us access to disruptive wired and wireless technologies, the program aims to reward us for helping our customers in all verticals deploy the best connectivity networking systems. Ruckus strives to reward its top-performing channel partners directly, eliminating the middle-tier layers and making it easy to do business with the company.”


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