Let there be LiFi

Light is everywhere in the modern era – we have turned night into day and live at a frantic pace compared to the sun-bound lives of our ancestors. But what if artificial light could be used for more than illumination? That question was asked by professor Harald Haas, chair of mobile communications at the University of Edinburgh, and his work has given us LiFi – a wireless access technology that uses light rather than radio waves.

The task of bringing this technology to the mass market now falls on Alistair Banham, who became pureLiFi’s CEO in July 2016. “When I was approached by the company it was clear that there was a very innovative team. I knew I could make an impact and bring experience that would complement their existing skills to develop pureLiFi into a world-leading company,” says Banham.

He adds that since he joined he’s focused on “developing a clear strategy that is understood and embraced by the whole team. Creating the right culture and organisation, with a clear focus on technology/engineering development and global customer engagement, has also been a priority. I have added key talent with strong global industry experience to the team to help drive the company to the next stage.”