NRC – A winning formula

The life of a two-way radio reseller isn’t easy. All too often it’s possible to find yourself fighting with your peers for the same business with the same products. Margins are often the first casualty in this war for tenders and they can suffer further given the need to sell enough radios to keep the prestige associated with the highest tiers of manufacturer accreditations.

But what if there was another way? One that allowed you to be more competitive on price while also increasing your margins? Sounds good to be true? Well, it’s not. NRC’s DigiX range of DMR and PTT over Cellular (PoC) products enables you to do both. As we’re effectively a manufacturer and distributor in one and don’t have major manufacturers’ large overheads, we can pass the cost-savings onto our resellers while still providing end-users with proven high-quality and feature-rich products.

Like you, we’ve witnessed the race to the bottom triggered by the rise of internet selling – all too often end-users come to us having bought products from online stores that don’t meet their requirements. That’s why we’re only looking to partner with two-way radio resellers that are committed to properly engaging with their customers, carrying out onsite surveys, identifying their needs and then providing them with bespoke solutions that meet all their requirements. We want resellers that have technically minded salespeople and we believe that the margins we provide help make this approach a sustainable one.