The information super-fairway

In prehistoric times, we placed our hands on cave walls and blew pigment on them to say ‘we were here’. In today’s modern hyper-connected age, this drive is still strong, given voice through the roaring digital tumult of countless selfies and Instagram posts. Those running major sporting events have to go to great lengths to cater for this desire, while also satisfying the press’s ravenous hunger for bandwidth (a sports photographer can take hundreds of photos per day, many of which need to be sent back to their office).

At the same time, the tyranny of logistics and security concerns means that in many cases, the human need for high-touch events often sits uneasily with the ability for on-the-ground spectators to get the same close-to-the-action experience as those viewing the event from their living rooms. This creates a need to find novel ways of improving the spectator experience, often through leveraging wireless technology to deliver in-game statistics and updates to smartphones.