Purple offers guest Wi-Fi analytics solution for free to small businesses

Purple, a company specialising in guest Wi-Fi analytics, is now offering its Purple SMB solution for free to businesses with five access points or less.

According to the company, Purple SMB enables “a seamless guest Wi-Fi service that adheres to Corporate Data Protection Policies and General Data Protection Regulations, free of charge.”

The package grants legible businesses unlimited access to CRM data, custom reports, and social engagement and marketing tools.

“Businesses don’t need to pay excessive costs for a guest Wi-Fi solution,” said Gavin Wheeldon, Purple’s CEO. “With Purple SMB, they will have access to a cutting edge solution with market leading functionality without the price tag. By offering this solution for free, we are enabling small businesses to engage with their customers and provide a truly bespoke service.”

Purple states that Purple SMB will present new opportunities for reseller businesses, as they will be able to offer technical and/or marketing support for it.