A digital approach for better coverage

Efficiently distributing network capacity resources to their customers is arguably the most important factor influencing the level of service that operators can deliver today. More capacity means that a network can handle more users, offer them faster data speeds and a more reliable service. Ultimately, mobile subscribers are paying for data rather than signal (dBms,) meaning that the more data that they are able to consume, the more revenue operators can gain. Paying subscribers of 'superfast' 4G services expect a high-performance experience wherever they are, and failing to meet this demand through poor network capacity can lead to customer dissatisfaction and churn. Delivering high capacity and coverage in areas where dense numbers of people reside is one of the biggest challenges that operators face today.

Large enterprises, stadiums, outdoor public areas and transport hubs, are just a few examples of places which have a high footfall of mobile phone users, and in which vast mobile data is consumed. The demand for bandwidth in these areas will often cause a strain on network capacity, reducing the quality of service. Furthermore, traditional cellular towers fail to deliver connectivity in many large, busy indoor environments, with signals unable to penetrate and provide robust coverage throughout entire buildings.