Two-way radio distributors in focus

Times are tough for the nation’s two-way radio distributors. The market has never been more competitive and distributors have to work twice as hard for the same money. “The days of simply putting your feet up and waiting for orders to come in are over,” says one.

But it’s not all doom and gloom. Although Gary Redshaw, radio communications product manager at Nimans, says market conditions could be better, he reports buoyant demand.

“Awareness of two-way radios is very high, especially their versatility compared with mobile phones,” says Redshaw. “[They are] not reliant on 4G reception, which isn’t always guaranteed.”

Sam Ogles, sales and marketing executive at Syndico, is equally upbeat. “The strain on the businesses’ human resources is increasing with the number of inbound enquiries and orders generated by new products, and there is a subsequent need to continually develop integrated and co-ordinated sales and marketing strategies,” he says. “[But] it does make our jobs very rewarding and is evidence the market is a great place to be.”