Ruckus’s Channel Partner Programs now available to partners in EMEA

Ruckus Networks was formed earlier this month, when ARRIS completed its acquisition of Ruckus Wireless from Broadcom Limited along with the latter’s ICX Switch product lines.

The simplified programmes allow the company to re-invest in channel and solution provider partners by making it easier to identify high achieving partners. The programs also give distributor and solution provider channel partners the opportunity for increased profitability with access to Ruckus’ wired and wireless products, enhanced sales enablement tools and visibility into customer leads and requirements.

In addition to its current hospitality and multi-dwelling units (MDUs) programmes, Ruckus is also announcing channel programmes focused on smart city, large public venues and education to recognise and reward partners that offer unique capabilities and that have demonstrated repeated success with Ruckus in these segments.

“As a company fully committed to the channel, we understand our success is determined by our partners,” said Ian Whiting, chief commercial officer, Ruckus. “Since day one we’ve never competed with our partners, unlike competitors. With a comprehensive wired/wireless portfolio, partners have an opportunity to increase their profitability by 40 per cent when selling these products together. There’s never been a better time to partner with Ruckus.”